LIVE WORK
INTERGRATED: STUNT + SOCIAL + TV
The Brief:
Heineken had a simple message: put down your phone and connect in real life.
To support their global campaign and TVC starring Joe Jonas, plus Creators like Dude with Sign, Paul Olima and Lil Cherry, we created a proactive influencer stunt.
But, there was one one challenge: asking influencers, whose job depends on being online, to go offline. So we flipped the brief.
The Idea:
Instead of disappearing, our Creators each handed their phones to an unexpected substitute to cover their content
while they were out getting social at a Heineken party in NYC.
From Seoul to London, our talent passed the torch, and their stand-ins stole the show.
Jay Beech, Lil Cherry, Paul Olima, and Dude with Sign — along with the other influencers from the TVC (minus Joe Jonas) — were more excited than ever to join the stunt before heading to the NYC event. You can also watch the TVC we had our talent star in below ✌️